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Your debt payoff ally

Get out of debt with clarity, not promises.

Clear diagnosis, a strategy chosen with you, and weekly follow-up. A plan that answers to your numbers, not to someone else.

  • Zero credit products
  • Manual data entry
  • LGPD compliant
PlanoQuita home screen in dark mode: total debt, plan progress, strategy, and monthly cash flow

Brazil in numbers

  • 78.9%

    of Brazilian families are in debt

    Source: CNC, December 2025

  • 81.2M

    individuals with overdue debts

    Source: Serasa, end of 2025

  • R$ 518.6B

    in accumulated debt

    Source: Serasa, end of 2025

Debt is not the exception. It is the reality of 8 out of 10 Brazilian families, and PlanoQuita was designed with that baseline in mind.

The daily grind of being in debt

You already know how it feels. Debt is monthly pressure, not a problem that only shows up when the bill arrives.

If any of these signs feel familiar, the problem is not a lack of effort. It is a lack of the right tool.

  • The calls never stop

    Calls at lunch, texts at the end of the day, tension at home. Your phone stopped being neutral.

  • No idea what to pay first

    Lowest balance? Highest interest? Most overdue? Without a method, every month is a coin flip.

  • The math never adds up

    Income runs out before the debts do. And next month starts already in the red.

  • I would rather not look

    Every day that passes costs more. Opening the statement becomes a hard choice.

The transformation

From putting out fires to I have a plan that works.

It is not about motivation. It is about switching to the right tool.

From
To
Disorganization
Clarity about your situation
Anxiety and shame
Objective priorities
Reactive decisions
An actionable plan
"Putting out fires"
Continuous tracking
Lack of confidence
A sense of control

How it works

Four steps to your first plan.

In about 8 minutes you have a diagnosis and a plan. Your data is saved: leave and come back anytime and we pick up exactly where you stopped.

01

Organize your situation

Income, expenses, balance, and savings across 4 short screens. No bank connection, no documents. Approximate data works.

~3 min

PlanoQuita setup: step 1 of 4, entering monthly income

02

Get your diagnosis

You find out how much is left, what the urgency level is, and what it means. No judgment.

~30 s

PlanoQuita diagnosis: tight situation with total debt, monthly payment, free cash, and savings

03

Get an actionable plan

Smallest Balance First, Highest Interest First or Urgency First, with three scenarios: conservative, recommended, aggressive. You choose the pace that fits.

~1 min

PlanoQuita effort scenarios: recommended and aggressive, with monthly amount, term, and free cash per month

04

Follow up every week

A one-minute check-in. If something changes, the plan changes with you. If nothing changes, you can mark that too.

~1 min/wk

PlanoQuita weekly check-in: record payment, extra income, or unexpected expense

How the engine thinks

Transparent in concept, rigorous with data.

Three simple ideas drive the diagnosis and three urgency levels guide the plan. No magic promises, no black box.

Free cash

What is left in the month after essentials and minimum installments.

This is what determines whether you can accelerate payoff or need to breathe first.

Monthly pressure

How much of your income is already committed to installments alone.

The higher this percentage, the less room you have for the unexpected.

Total commitment

Total weight of fixed obligations against income.

When this gets too high, the plan enters containment mode.

Three urgency levels

Manageable

Your numbers have breathing room and no debt is overdue.

The plan runs in accelerator mode: Recommended and Aggressive scenarios unlocked.

Tight

The margin is small or there is overdue debt.

The engine prioritizes overdue debts and suggests containment before acceleration.

Critical

Fixed expenses exceed income, multiple overdue debts, or obligations far above income.

Only the Conservative scenario is offered. The engine flags that cash flow is at its limit.

How the diagnosis looks in the app

A single screen organizes your situation in plain language: urgency level, what is left for the month, how much fits in the plan, and which points need attention now.

Input

Income
R$ 4.200,00
Fixed expenses
R$ 2.800,00
Minimum installments
R$ 852,00

What shows up in the diagnosis

Free cash for the month

R$ 548,00

(13% of income)

Urgency level: Apertado

Suggested scenario

Recomendado · Mínimos + R$ 274,00/mês pays off in 14 meses.

Points of attention

  • The urgency level appears in both color and words, never color alone.
  • Free cash is calculated on the spot from the numbers you entered.
  • The recommended scenario shows monthly amount and estimated payoff term.
  • Notes arrive as short sentences, with no banking jargon.

Three strategies, one informed decision

Smallest Balance, Highest Interest or Urgency First: the engine recommends, you decide.

Motivation, interest and risk are not the same thing. The plan considers all three and explains why it recommends what it does.

Smallest Balance First
Best if you need to feel quick progress so you do not give up midway.
Highest Interest First
Best if you want maximum interest savings and already have good rate information.
Urgency First
Best if you have an actively overdue debt, asset-repossession risk, or an essential service under pressure.

Strategy A

Smallest Balance First

Strategy B

Highest Interest First

Strategy C

Urgency First

Attack orderLowest balance first
Attack orderHighest interest rate first
Attack orderHighest risk first (overdue, collection, collateral)
Main benefitQuick wins, psychological motivation
Main benefitMaximum interest savings
Main benefitDefend what you already have before optimizing
Best forThose who need to see progress
Best forThose who prioritize mathematical optimization
Best forThose with concrete urgency signals
ReconfigurationSwitch at any time in the Active Plan
ReconfigurationSwitch at any time in the Active Plan
ReconfigurationSwitch at any time in the Active Plan

Illustrative example

Three debts totaling R$ 11.400,00, with R$ 1.050,00/month available.

Outstanding balance over time: Smallest Balance First, Highest Interest First and Urgency First02.9k5.7k8.6k11.4k02468101214
  • Smallest Balance First
  • Highest Interest First
  • Urgency First
  • Smallest Balance First

    14 meses

    1st win in month 3º mês

  • Highest Interest First

    12 meses

    R$ 820,00 saved in interest

  • Urgency First

    13 meses

    1st win in month 2º mês (dívida em atraso quitada)

You can switch strategies at any time in the Active Plan.

Product maturity

The formula is simple. Life is not. We handle both.

Late payments, surprises, variable income, accounts in the red, debts that appear out of nowhere. The engine was designed from day one to treat these cases as the rule, not the exception.

What you will find inside the app

A complete ally, from setup to plan completion.

Sixteen capabilities organized across four stages of the cycle: understand, plan, execute, adjust.

  • Setup in 4 screens

    Income, expenses, balance, savings. In about 3 minutes.

  • Fourteen debt types in four categories

    Credit and loans, financed goods, bills and services, and other situations — each with the care it needs.

  • Three-level diagnosis

    An honest diagnosis of your monthly cash flow, in three urgency levels.

  • Three strategies

    Smallest Balance First, Highest Interest First and Urgency First. The engine recommends the right one for your profile.

  • Three effort scenarios

    Three plan paces, from the gentlest to the fastest. You choose.

  • Prioritization that gets real life

    Overdue status, risk, and interest all weigh in together. Not just the math.

  • 1-minute weekly check-in

    Three buttons, or "nothing changed." Your pace, not our pressure.

  • Cascade reallocation

    Paid off a debt? The amount accelerates the next one. The plan shortens on its own.

  • Light streak

    Recognition for consistency. No punishment for missing.

  • Recalculation under your control

    We suggest when it makes sense, but only apply when you confirm.

  • Switch strategy anytime

    Smallest Balance First, Highest Interest First or Urgency First, right in the Active Plan.

  • Directed extra income

    Got freelance money? Send it straight to a specific debt.

  • Unexpected expense without breaking the plan

    Log it, the engine recalculates the timeline with the real impact.

  • Categorized notifications

    Alerts, Payments, Plan. No engagement-bait reminders.

  • Victory state

    All debts paid off? Celebration and full-cycle summary.

  • Full editing

    Financial data and debts can be revised at any time.

How we work

A plan that answers to you, not to someone else.

Before saying what we offer, we prefer to be clear about what we will not do. It is more honest and avoids misunderstandings later.

  • There are no credit products inside the app.

  • Our revenue does not come from lender commissions.

  • Your data is not sold.

  • The plan shows what your numbers allow, with no shortcut promises.

Each commitment in detail in the Privacy Policy.

A decision-making ally. That is all, and that is what it is.

Security and data

Your data stays with you, and only with you.

The product was designed to ask for the minimum, store the minimum, and return everything when you ask.

  • Manual entry

    No bank credentials. No bank login. You type it, you control it.

  • No bank connection

    Today you type everything. No credentials, no bank login, nothing read automatically from your bank.

  • LGPD as the foundation

    Export, edit, and delete your data at any time, without filing a support ticket.

  • No data sales

    We have no credit partner. We have no broker. There is no business model that depends on what is yours.

Your LGPD rights

Everything that is yours, stays yours.

  • Access

    See everything we have about you in the Profile tab or request a copy through support.

  • Correction

    Edit any financial, personal, or debt data at any time. The plan recalculates with you.

  • Deletion

    Account and associated data permanently removed in two clicks.

  • Portability

    Export your financial history in an open format (JSON) whenever you want.

To exercise any of these rights, write to privacidade@planoquita.com.br. We respond within 15 days.

Who it is for

Who PlanoQuita was made for.

  • I have several debts and do not know where to start.

    You need to understand your situation first. The diagnosis does that in under 10 minutes, with no judgment and no jargon.

  • I can still make payments, but the month is tight.

    You need priorities and a plan. Smallest Balance First or Highest Interest First, three effort scenarios at a pace that fits your month.

  • I already organize myself, but I want a more efficient plan.

    You need a rigorous comparison. Simulate scenarios, see which strategy saves the most in interest, and switch whenever you want.

If you are looking for a loan, credit, or intermediated renegotiation, other products will serve you better. PlanoQuita is a decision-making ally, and that is the scope.

Why we exist

An ally, not a salesperson.

Most products built around debt make more money the longer you stay stuck in it. The longer the balance sits open, the better for them. We built PlanoQuita going the other way. It only has a reason to exist if you get out of this. And get out whole.

Anyone carrying debt is already carrying enough. You don’t also need a sale disguised as help, or someone treating a tight month as an opportunity. Here the plan is yours. The data is yours. And the only thing we promise is clarity, no asterisks, no fine print.

Debt isn’t solved by scare tactics. Or magic formulas. It’s solved with the right tool, a plan that fits your life, and someone on your side when the week gets hard. That’s what we want to be for you: all three.

PlanoQuita Team

Frequently asked questions

What people ask before getting started.

Pricing, security, data, engine, strategies, account. Everything answered directly.

About the product

Do you offer credit or debt renegotiation?

No. Revenue comes from premium features, not from credit referrals. There are no leads for third parties, no lender commissions, no renegotiation partnerships.

When will the app be available?

We are opening access in waves. Join the waitlist and you will get an invite straight to your email when your spot is ready.

How it works

Does it work if I only have one debt?

Yes. In that case we skip the strategy step and go straight to the plan with effort scenarios (conservative, recommended, aggressive).

What if my expenses are already higher than my income?

The engine recognizes and flags the situation in the diagnosis. The generated plan includes a note about infeasibility and the only available scenario becomes Conservative. The product starts from your reality, it does not deny it.

Do I need to know the interest rate for each debt?

No. If you do, the Highest Interest First strategy becomes more precise. If most of your debts do not have interest rates entered, the engine suggests Smallest Balance First, which works well even without that data.

Can I use it even with overdue debts?

Yes. The engine treats overdue status as a priority factor: debts with active collection or legal risk rise to the top, even if the interest rate is lower. This is intentional. In real life, practical risk sometimes outweighs interest.

Which strategy is better: Smallest Balance First, Highest Interest First or Urgency First?

It depends on your situation. Highest Interest First saves more on interest when you have good rate information. Smallest Balance First delivers the first win faster and helps maintain motivation. Urgency First attacks what can hurt you right now — actively overdue debts, assets at risk of repossession. The engine analyzes your profile and recommends the best fit, and you can switch at any time.

What if I enter wrong data during setup?

All data is editable at any time. When you change income, expenses, or debts, the app suggests a plan recalculation and you see the impact before confirming. Starting with approximate values is accepted.

Can I change my plan later?

Yes. Strategy (Smallest Balance First, Highest Interest First or Urgency First) and effort scenario (conservative, recommended, aggressive) can be changed in the Active Plan at any time.

What happens when I pay off a debt?

The monthly amount allocated to it (minimum plus extra) is automatically redistributed to the next debt in line. This is the cascade effect: your plan shortens on its own as you pay off debts.

Do I have to check in every week?

It is not mandatory. The check-in is a 1-minute shortcut to record a payment, extra income, or unexpected expense. If nothing changed, just mark that, or simply skip it.

What types of debt does the app support?

Fourteen types in four categories: credit and loans (credit card, personal loan, payroll loan, overdraft, installment plan), financed goods (vehicle, property), bills and services (utilities, rent/condo, school fees) and other situations (debt to a person, taxes, judicial debt, other).

Security and data

What data do you store?

Name, email, and password for authentication. Income, fixed expenses, balance, savings, and the list of debts you registered. Check-in history (payments, extra income, unexpected expenses). No government ID, no bank data, no documents.

Does the app connect to my bank?

In the current version, no. Registration is manual: you type it, you control it. No bank credentials, no bank login. You decide what goes into the plan.

Is my data stored in Brazil?

Yes. Infrastructure with a provider that has presence in a Brazilian region. Processing and storage follow LGPD.

Do you share data with third parties?

Not commercially. There are technical vendors (hosting, email delivery, generation of the diagnosis text), with minimal access to what the service needs to work. We are in the process of formalising data processing agreements with each of them. None of them receive your financial data for commercial or advertising purposes. The current list is in the Privacy Policy.

How do I delete my account?

In the Profile tab, "Danger zone" section, confirm with your password. Deletion is irreversible and immediate. Financial data goes with it, no shadow backup. You can also request an export before deleting.

How do you use analytics?

On this page, right now, none. There is no analytics tool installed here: no tracking cookies, no fingerprinting, nothing sent to marketing third parties. If we adopt one, it will be the kind that measures aggregates only (page, source, conversion), and the Privacy Policy will be updated first. Inside the app we do use usage measurement and crash reporting, described in the Policy.

Do you use my data for AI?

The app AI is a contextual engine, not a model trained on your data. It generates explanations in human language from the calculations, but does not learn from you, is not fine-tuned, and does not send your data to external models.

Can I hide values on screen?

Yes. A single tap on the eye icon on the Home screen masks all values, useful if someone is looking at your screen.

Money and monetization

How does PlanoQuita sustain itself?

PlanoQuita is a paid product. Plans and pricing will be announced at launch. Revenue comes from the people who use the app, not from lenders. No commissions from those who lend. No data sales.

Will you show me credit ads?

No. No banners, no "special offers," no sponsored content. The product exists to reduce your debt, credit advertising does not belong in that scope.

Account and support

Can I sign in with Google or Apple?

Yes. Social authentication (Apple and Google) is available on the Welcome screen. If the provider does not return your name, we ask once and move on.

I forgot my password, what now?

On the login screen, tap "Forgot your password?" to receive a recovery link in your email.

How do I contact support?

By email at oi@planoquita.com.br. We respond within 2 business days.

Early access

Start now. One step at a time.

We are opening access in waves. Join the list and get an invite straight to your email when your spot is ready.

By signing up, you agree to our Privacy Policy.

No credit card · No charge · You can leave at any time